CRM / EDM Manager

We are looking for a CRM & EDM Manager to join our team in this unique opportunity within a high growth digital healthcare startup.

Job Description

With rapid growth continuing for our first two brands Youly and Stagger off the back of closing a $4m seed round in November with nib.com.au, Midnight Health is close to finalising our Series A and are looking to continue the expansion of our digital healthcare offering through new brands, treatments and healthcare services.

Our mission is to develop a connected healthcare ecosystem that consolidates the fragmented industry, improves accessibility to care and enhances the patient experience and health outcomes. It’s an exciting and meaningful journey that requires great people and we’re looking for passionate individuals to join us as we move into our next stage of growth.

The Role:

As we increase our market share, CRM, SMS and Email communications have become critical to nurturing our loyal customer base. 

Having recently adopted ActiveCampaign to manage our email marketing in addition to our own technology platform functioning as a CRM, we need an experienced CRM practitioner to help deliver constant and compelling messaging. This role will work through the sales and onboarding process into nurture and cross-product propagation. 

Working within our marketing & Insights team and closely with our product and medical support team, you will focus on ongoing customer relationship communication.

This role is an essential part of ensuring an ongoing commitment to quality patient experiences.

Using your experience in EDM / Direct marketing and CRM, you will deliver a structured process and journey logic based on customers’ needs, interactions and product/medical pathways.  

You will also work with Midnight Health’s researchers to ensure patient insights are used to adapt messaging for better patient cohort identification and message alignment. 

You will be responsible for:

  • Understanding and evolving our customer communication processes
  • Customer journey mapping and optimisation for all products, including cross and upsell
  • Liaise with the marketing team to ensure consistency in cross-platform and post-click messaging 
  • Supporting marketing efforts in paid or social through aligned customer comms. 
  • Work closely with the data and insights team to understand customer data surrounding critical moments in the customer journey
  • Devise and implement new measures for ongoing CRM effectiveness (NPS, CSAT PES etc.) 
  • The ongoing management of EDMs within the ActiveCampaign platform
  • Ensuring effective SMS communication as part of patient management

Work and Culture:

Having a great culture is something that we value highly at Midnight Health, and as a result, have developed a number of great initiatives for our team:

  •    Work Your Way

 While some roles may require availability at specific times (eg. patient support), we offer a flexible environment and ability to work remotely as required/desired to build a schedule that allows you to deliver the best outcome for your role. 

  •    Wellness Week

 Once a year we all take a Wellness Week to refresh from our fast-paced journey and have some much needed time to look after our physical and mental health. This is a bonus on top of your standard leave entitlements.

  •    Midnight Muster

 Every quarter we take a Friday afternoon off for some team bonding and a chance to have a bit of fun. We head out for activities like bowling, mini golf or a trip to the arcade!


Our Ideal Candidate:

      • Someone passionate about understanding and nurturing customer relationships through digital communications.
      • Experience in ActiveCampaign (or similar) essential
      • Design and Copy skills a genuine advantage
      • Understanding of EDM and SMS processes and regulations
      • University qualification or equivalent experience
      • 3+ years in similar role / experience
      • Interest in joining a fast-paced start-up environment
      • Project, time, and prioritisation management skills essential 
      • Ability to enjoy work and fit into a really lovely team is essential.

      Come Help Us Change Australian Healthcare

      Our goal is to be Australia’s leading digital healthcare platform and we need you!

      Work Your Way

      Wellness Week

      Free Healthcare Initiatives